Yes, you can create a sitemap for Google, Yahoo, MSN, and Ask.com. Sorry I missed the advertising part.
I would be careful though when using Google Adwords, I have heard people go broke on those unfortunately. On a consumer level, I hardly ever look at the sponsored listing when I do a search and usually rely more on content to hopefully find what i am looking for.
You might check out MSN and see what they also have to offer. Seems more and more people are using MSN and they might have some pretty good deals. It might be worth it to use a few different ones to see what might bring you the best ROI depending on your keywords
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