Quote:
Originally Posted by Sohan
Correct me if I'm wrong, but PR has nothing to do with SERPs. It's just a quality measure and nothing else. |
That's a widely held misconception -
PR does make a difference when it comes to SERPs. All other things being equal a PR5 page is always going to come out on top of a PR3 page in Google's SERPs. That's difficult to observe in practice, because all other factors tend not to be equal.
This is what
they say on the issue:
Quote:
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Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search.
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